TUESDAY 10AM: Melton town centre launched its Christmas shopping campaign this week in a bid to woo shoppers from far and wide.
There will be five major events, plus free car parking on selected days, supported by a regional media and marketing campaign.
The dates for your diary are:-
Friday, November 28, 10am to 8pm – Christmas lights switch-on (6.30pm) and Christmas marketSunday, December 7, 10am to 4pm – Victorian Christmas Fair plus Christmas Tree Festival (St Mary's) and Crib Festival (Sage Cross)Friday, December 19, from 10am - Men's Christmas Shopping ExperienceSunday, December 21, 10am to 4pm – classic car and bike meet Christmas specialWednesday, December 24, 10am to 4pm – Christmas Eve MarketLisa Hammond and Shelagh Core, town centre managers, said: "Melton will this year offer a unique Christmas shopping experience thanks to sponsorship from Pera Innovation Centre and the Welland Challenge Fund.
"Some 10,000 leaflets were distributed at the weekend's food and drink festival and thanks to Melton Council we will also be able to offer free parking in our long stay car parks on the four Fridays before Christmas and on Christmas Eve."
One innovation this year is the Men's Christmas Shopping Experience. Details are still being finalised but there will be personal shoppers on hand, a gift wrapping service, entertainment and special offers and, it is hoped, late night shopping.
The Christmas lights, meanwhile, will be switched on by Liverpool FC's Paul Anderson, the ex-Melton Foxes player currently on loan at Nottingham Forest. Reindeer, husky dogs and Santa will also be paying a visit.
Choirs will be performing throughout the day alongside a Christmas and Continental market, and fireworks and live bands will round off the night.
To contact the town centre managers call 07717 866251 or 07919 330849.</li>
The full article contains 304 words and appears in Melton Times newspaper.
